Cavius.
Fighter for good design.

Art Direction / Copywriting.

Every time we have to roll a clock backwards or forwards, the sombre tone of the fire service graces our screens with messages about checking our smoke alarms. Smoke alarms are pretty dull (aside from the saving lives bit), so when Cavius released the smallest smoke alarm on the market, we thought it needed a spokesperson. Who better for the job of cutting through cluttered social feeds than an enthusiastic firey?